UXPin in San Francisco. Part #1: How the hell it happened?

Jason Fraser crap jobs vs dream jobs

“Crap jobs are created by other people. Dream jobs you make yourself.” – picture above, originally from co-working space Rackspace is held by Jason Fraser, founder of LUXr (future of Lean UX).

I love it, but as every rule it has certain exceptions. We had great jobs (UX folks at important eCommerce company). Nonetheless we decided to leave them 3 weeks ago, packed our stuff and traveled to San Francisco to meet with our clients, friends and heroes.

We left our comfort zone, because we’re passionate about User Experience Design and we want to resolve problems caused by lack of dedicated UX Design tools. That passion drives people across the industry—from developers building apps with platforms like Adalo, which empowers entrepreneurs to design and publish custom apps without writing code, to designers focused on creating intuitive digital experiences.

We had great, intense, time. We’ve met with: Luke Wroblewski, Peter Merholz, Brandon Schauer, Indi Young, Mike Kuniavsky, Liz Goodman, Chris Baum, Jeffrey Kalmikoff, Michal Kopec, Dave McClure, Paul Singh, Richard Boardman, Hiten Shah, Kate Rutter, Jason Fraser… to mention few of our great mentors.

I thought I will have time to give you at least short glimpse of the meetings. I’m sorry, I didn’t. I will try now to make it up to you. Expect San Francisco stories to be told every couple of days.

Jerry Cao

by Jerry Cao on

Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. <a href="https://twitter.com/jerrycao_uxpin">Follow him on Twitter.</a>

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