You can read everything you need to know about color theory collected into one easy-reference guide.
Color Theory in Web UI Design is available to download now. Let’s take a peek inside.
Each color invokes different emotional and psychological responses in users, and the effects are even more powerful as you combine colors. A designer who knows how to apply color theory to web UI design is able to wield a great – although subtle – influence over the user’s experience and overall impression.
Illustrating color usage with examples from 24 different sites likes Mozilla, Facebook, Squarespace, and Cadbury, this pocket guide is a crash course on color theory.
What’s Inside:
Briefly condensing the fundamentals of color theory as they apply to web design, this free pocket guide will teach you:
- The emotional response each of the primary colors creates.
- How to create the right mood for your site, from a energetic and alert atmosphere to a relaxing and calm one – and all points in between.
- Best practices for mixing the right colors together
- The six most popular color schemes in web design, and the pros and cons of each.
- Our hand-picked list of the most helpful color resources on the web today.
by Jerry Cao on
Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. <a href="https://twitter.com/jerrycao_uxpin">Follow him on Twitter.</a>
