Indi Young
Co-founder of Adaptive Path
For the past 20 years, Indi Young has been pioneering ways to understand customers and employees in order to support them better.
She is expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. And she is expert at helping solidify patterns and sort through the wavelengths to focus on particular channels so companies can support people in more powerful ways.
In 2001 Indi was one of the founders of the UX agency Adaptive Path, which has provided leadership for the experience and strategy design field. During her career, Indi has worked with clients in many industries, including higher education, and has seamlessly embedded with teams at multi-national organizations as well as with tiny start-ups. Clients are pleased with the efficient way Indi engages and with the tremendous knowledge she imparts to team members.
Indi has written two books: Practical Empathy and Mental Models.
