Author
Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of <a href="http://www.amazon.com/dp/B00HJ4A43S/">Hooked: A Guide to Building Habit-Forming Products</a>. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Articles
2 articles
Topic
Stop Building Apps, Start Building User Behaviors
Nir Eyal, author of Hooked, shows us why doing less is more and how that can help us build user behaviors.
How to Design Behavior (The Behavior Change Matrix)
Nir Eyal, author of Hooked, breaks down The Behavior Change Matrix, which allows us to modify a user's behavior.